Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"Tramroulette"
Holland Casino
TBWA\Neboko

How about a quick gamble while waiting for public transport? TBWA\Neboko and Holland Casino conjured up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam.

Tram passengers were invited to play along in a life-size game of roulette. The platform was ‘transformed’ into a roulette table using special decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram. As the tram pulled into the station platform, the person who was on the number where the ball finally stopped won a prize, which was given out by two croupiers. The game could also be played in real-time via Facebook Live, where participants could win great prizes and keep updated on how the game was tracking.

AWARDS
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SHORTLISTS
CYBER | Social
OUTDOOR | Use of Ambient Outdoor
PROMO & ACTIVATION | Guerrilla Marketing & Stunts
PROMO & ACTIVATION | Use of Competitions & Promotional Games