Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

#PAINTBACK
Legacy Paints

HEIMAT

#Paintback – Answering messages of hate with love.

When more and more swastika scribblings appeared in Berlin, HEIMAT came up with #Paintback, a campaign for the Legacy Graffiti Store that saw graffiti across the entire city transformed into artwork sending messages of peace.

#Paintback became the talk of social media and was featured across TV channels, newspapers and blogs around the world. Taking the graffiti world by storm, HEIMAT and Legacy created a campaign for the art around Berlin to be recognized and appreciated by all, sending an international message of love.

AWARDS
-

SHORTLISTS

PROMO & ACTIVATION | Low Budget / High Impact Campaign
PROMO & ACTIVATION | Co-Creation & User Generated Content
PROMO & ACTIVATION | Use of Ambient Media: Small Scale