Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"The Most Precious Gift"
Otto

HEIMAT

This short film by HEIMAT was released for OTTO's Chrismas campaign, telling the story of a stressful year in the life of a three-person family. Between balancing work, school and other commitments, the protagonists fail to notice that they are always passing each other by. The animated film, by award-winning director Marc Craste gradually reveals that the family members are moving along the hands of an oversized clock.

At the end of the year – by which time the hands of the clock are turning at a dizzyingly fast pace – mother, father and son threaten to drift apart for ever. Only with their combined strength do they manage to stop the clock and unite the family again. It is Christmastime.

The message was clear: ‘Gift the most precious thing you have: time’.