Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"EduCycle"
Neste

TBWA\Helsinki

EduCycle, a gaming platform that uses augmented reality (AR), and TBWA\Helsinki came together to ask an important question; If the environment were a game, would we win? 

Creating a campaign that taught children ages 12 and up about the impact their decisions have on the environment, they created a game and built by Neste, with the challenge being to reduce the world's carbon dioxide emissions to the level specified in the 2015 Paris Agreement on climate change.