Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"Elena Donna Delle For The Wind"
Gatorade

TBWA\Chiat\Day Los Angeles

The wind is the most inspirational force in Elena Delle Donne's life. It represents the beautiful, unspoken connection between her and her older sister, Lizzie. Born severely handicapped, Lizzie can’t see, speak or hear, and any communication between the sisters has always relied solely on touch.

Distance, therefore, has been Elena's biggest challenge as a player, as she was reluctant to be too far from her family and sister, but Lizzie's simple love for the wind has given Elena a valuable life lesson. "For the Wind" created by Gatorade and TBWA\Chiat\Day Los Angeles tells the story of this sisterly connection and powerful perspective.