Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"Serena Williams' Match Point"
Gatorade

TBWA\Chiat\Day Los Angeles

Created by TBWA\Chiat\Day Los Angeles, Serena Williams’ Match Point was the first multi-level video game playable in a Snapchat ad, taking users through 22 levels of tennis, one for each of the 22 Grand Slam singles titles she has won over the course of her 17-year career, tied for most all time with Steffi Graff.

The plan was that come September 10, 2016, the day of the Women’s Finals, level 23 would unlock should Serena have been able to capture the career milestone.

The ad featured Serena Williams, in video game form, and let the user play a tennis match with her character.

AWARDS
-

SHORTLISTS
PROMO & ACTIVATION | Use of Mobile