Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"Graduation"
Principal Financial

TBWA\Chiat\Day Los Angeles

TBWA\Chiat\Day Los Angeles and Principal Financial Group tell the story of a young man giving up his dream of attending college in favor of working to support a growing family, spending his years with his wife and son. By the time his son has reached college age, the family is able to finance not one but two degrees, with the help of Principal Financial.

This heartwarming spot explores what happens when life doesn't go to plan, and instead tells the special tale of Adam Bailey Jr. and Adam Bailey Sr., father and son able to graduate from college and receive their degrees together.