TBWA\NEBOKO helped McDonald's launch their new Maestro burger with a literal symphony of sound to help illustrate the anticipation and sensory delight of the sandwich line.
A 60-piece live orchestra played a powerful, melodic composition in sync with the customer as they bit into the sandwich. Two-way feeds from the restaurant to a makeshift, nearby concert hall just down the street, allowed the orchestra director, Guido Dieteren, to lead the orchestra in sync with the diners.
The TBWA\NEBOKO team set up five cameras and microphones around the restaurant to capture consumers as they purchased and bit into the burger. They shot the commercial in one day and filmed 13 customers, eventually selecting the three consumers with the strongest engagement. Surprised diners relished in the attention and were provided a look behind the curtain after eating the Maestro Burger, revealing the phenomenal orchestra that accompanied their dining experience.