Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"National Parks"
Airbnb

TBWA\Chiat\Day Los Angeles

With so many Airbnb homes in and around national parks across the United States, TBWA\Chiat\Day Los Angeles joined forces with Airbnb to help them participate in the National Park Service's Centennial Anniversary celebrations.

From Airbnb homes in three different national parks, the campaign launched Facebook Live streams from these locations showcasing the peace and tranquility that surrounds each home.

Starting with a sunrise in Yellowstone, Wyoming, followed by an afternoon in Joshua Tree, California and finishing with a calming sunset at Acadia National Park in Maine, TBWA\Chiat\Day LA and Airbnb were able to exhibit these dream destinations without any retouching or editing needed, on a day that mattered most.