Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"The Boy Who Learnt How To Fly"
Gatorade

TBWA\Chiat\Day Los Angeles

Based on true events from his impressive life, TBWA\Chiat\Day Los Angeles and Gatorade tell the story of Usain Bolt: The Boy Who Learned To Fly. The spot is an animated short film showcasing his unique story and what drives him as an elite athlete. From humble beginnings in a Jamaican schoolyard to his ascendence on the world stage, Bolt finds a way to fly past the pressure.

By keeping it light and overcoming the weight of fame he finds the joy of running, fulfilling his destiny as the fastest man alive.