"The Boy Who Learnt How To Fly"
TBWA\Chiat\Day Los Angeles
Based on true events from his impressive life, TBWA\Chiat\Day Los Angeles and Gatorade tell the story of Usain Bolt: The Boy Who Learned To Fly. The spot is an animated short film showcasing his unique story and what drives him as an elite athlete. From humble beginnings in a Jamaican schoolyard to his ascendence on the world stage, Bolt finds a way to fly past the pressure.
By keeping it light and overcoming the weight of fame he finds the joy of running, fulfilling his destiny as the fastest man alive.