Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"Stroll"
Apple

TBWA\Media Arts Lab

Music has the unique ability to temporarily transport us out of our bodies into another emotional and physical plane. “Stroll” is all about this experience. Of getting lost in the music and forgetting who and where you are. Apple’s wireless AirPods facilitate this daydream, as freestyle dancer Lil Buck becomes untethered from connective chords, free to move and dance wherever he chooses. The world becomes Lil Buck’s playground as an ordinary stroll becomes a gravity-defying waltz across walls and cars and underneath awnings. A metaphor for the freedom he feels.

To remind the viewer that music is, quite literally, a form of magic that they can take from their pocket and summon at the press of a button. The sort of magic that can take us anywhere our imagination allows us to go, untethered completely—even from the constraints of reality itself.