Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"Mixed Eyes"
Cafe Pele

Lew'Lara\TBWA

Café Pelé is one of the most traditional brands of coffee in Brazil, and the best-selling one. However receiving the “traditional” label can lead to an early aging of the brand, and the difference of behavioral patterns among the generations was very clear.

To prevent this problem from growing, Lew'Lara\TBWA decided to change the visual concept of the Café Pelé campaigns, creating 3 new different executions for magazines and OOH.