To support the LGBTIQ community with “Hold Tight”, TBWA\Melbourne and ANZ created a campaign celebrating the power of holding hands.
As the LGBTIQ community on both sides of the Tasman were getting ready to celebrate love at Sydney Gay and Lesbian Mardi Gras and the Auckland Pride Festival, the majority still struggled with the smallest acts of public affection - to hold hands. The disconnect between perception and reality is saddening. Holding hands is the simplest expression of affection, whether it be a family member, friend, first date or lifelong partner.
ANZ recognized this small yet important human interaction between loved ones, and highlighted the need for acceptance in their new campaign.
PR | Financial Products & Services
PR | Sponsorship & Partnership