"The Safe Embrace"
Michelin’s premium tires have the traction, durability, and dependability to protect you and your vehicle when it matters most. In this campaign, the Michelin Man’s instantly recognizable arms interact with drivers to keep them safe through dangerous turns, roadblocks, and weather conditions.
This campaign was created to make people think twice about the durability and dependability of their tires, and why it’s paramount to have quality tires like Michelin during challenging driving condition – when it matters most."
OUTDOOR | Cars & Automotive Products & Services
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