Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"The Safe Embrace"
Michelin

New York

Michelin’s premium tires have the traction, durability, and dependability to protect you and your vehicle when it matters most. In this campaign, the Michelin Man’s instantly recognizable arms interact with drivers to keep them safe through dangerous turns, roadblocks, and weather conditions.  

This campaign was created to make people think twice about the durability and dependability of their tires, and why it’s paramount to have quality tires like Michelin during challenging driving condition – when it matters most."

AWARDS
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SHORTLISTS
OUTDOOR | Cars & Automotive Products & Services
PRINT & PUBLISHING | Other Vehicles, Automotive Products & Services