Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"Halloween"
Burns & Smiles Foundation

TBWA\Paris

French not-for-profit foundation Burns and Smiles and TBWA\Paris launched "Halloween", a spot telling a heartbreaking story of a burns victim who is limited to one day a year where he feels comfortable in public.

With the aim to sensitize the general public to what burn victims go through every day, the campaign hopes to encourage society to understand what they go through on a daily basis.

With a view to heighten the general public’s awareness and ultimately help burns victims step out of the shadows, we relate the story of one such individual, who we join for one night. The overall objective is for everyone to help coax burns victims out of isolation and put a smile back on their faces, more than just once a year.

AWARDS:
HEALTH & WELLNESS Fundraising & AdvocacySilver Lion

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