Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"Magic Wallpaper"
Castorama

TBWA\Paris

Castorama and TBWA\Paris have launched an interactive wallpaper that tells stories, with the intention to help create family moments at home.

The innovative wallpaper features 10 characters imagined and designed by TBWA\Paris. Each of the printed characters is a digital marker and, once they are scanned into a dedicated app, they tell stories. It's also possible to scan two characters at a time to see them interact and discover their common history. In all, there are 55 five-minute stories that available.

AWARDS
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SHORTLISTS
PROMO & ACTIVATION | Use of Mobile
HEALTH & WELLNESS Health & Wellness Tech