Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"Epic Farewell"
Nissan

Lew'Lara\TBWA

In an emotive Nissan spot from Brazil, Lew'Lara\TBWA and Nissan tell the story of an elderly man and his one last chance to do what he loves most; drive.

The main character has had his license cancelled due to failing health, which is a common occurrence for many elderly people across Brazil every year. Thinking back nostalgically to his youth and love of driving, the man is presented with one last opportunity to drive around a race track in a Nissan GTR supercar.

Beautifully told and stylishly shot in black and white by Rodrigo Saavedra of Landia, the story provides the viewer with the experience of what it's like to have one last chance to take part in one of life's biggest pleasures.