Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"A Thread of Hope"
Baobeihuijia

TBWA\Shanghai 

In 2015 alone, 59,007 children in China were abducted. So far, only very few of them have been reunited with their families. Many parents leave their jobs to do whatever they can to find their children. Because wherever they are, that indestructible bona between parent and child never fades. 

A THREAD OF HOPE was an installation using traditional, handcrafted crass-stitch to visualise the tugged heartstrings of the parents with missing children. Every thread stitched two images together, the heartbroken parent and their lost child, representing their long suffering and undying love. More importantly, they represent the parents’ never ending hope. 

During the exhibition in M50 Art Centre, Shanghai, this installation raised great support from the public and the government. Thankfully, in 2017, the China government announced it was amending its laws and making child abduction punishable by the death penalty.  

AWARDS
-

SHORTLISTS
OUTDOOR | Special Build