Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"Beautiful Pathogens"
Goodbye Malaria
TBWA\Hunt\Lascaris

Malaria kills more people in Mozambique than anywhere else. But TBWA\Hunt\Lascaris created an initiative called Goodbye Malaria, turning things around through an innovative hut-spraying program. For their new corporate identity they combined science with the vibrant soul of Mozambique by visually marring the four Malaria pathogens with Mozambique’s iconic Capulana fabric.  

These pathogen patterns were incorporated throughout the CI and included a collaboration with traditional Mozambican fabric makers to expand on the existing Goodbye Malaria clothing range.

The CI will also respond to real-time data, with the pathogen patterns disappearing as Malaria cases are reduced, ultimately reflecting the progress of the Goodbye Malaria program over time.