Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"Paul's Journey"
Swedish Railways

TBWA\Stockholm

To show support for people with different backgrounds and beliefs, TBWA\Stockholm and Swedish Railways came together to to do just that in a touching film that tells the story of a man named Paul.

The spot “Paul’s Journey” opens on Paul riding a train enjoying the scenic views, when he begins to make alterations to his appearance. While Paul makes this transformation the entire train cabin looks on with acceptance, not judgement, sending an important message.