Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"Cogy"
TESS

TBWA\Hakuhodo

COGY – The Wheelchair for those who still believe. COGY is the first wheelchair in the world that allows users to pedal themselves. TBWA\Hakuhodo created a spot that documents the life-changing surprise and happiness felt by wheelchair users encountering COGY technology for the first time. Patients of Parkinson’s disease and quadriplegia for the first time had the chance to move, using their own two feet thanks to COGY.

AWARDS
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SHORTLISTS
INNOVATION | Applied Innovation