Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"Stadium Built By Fans"
Cerro Porteño 
Oniria\TBWA

Hooligans of several clubs in the world shows the passion for the club in many ways, but none have shown so much love like a stadium built by real fans. It is the clearest example of union to support the club they love.

So, the soccer club Cerro Porteño teamed up with TBWA\ to create a social innovation hiring 40 hooligans to work as bricklayers in the construction of the stadium for more than 18 months, working over 45 hours a week, giving them a trade in construction.

The lack of knowledge in construction united the group from the beginning to prove they could be good as regular bricklayers. “Who would have thought that I could build my own stadium?” said Rodrigo Millán, a hooligan worker. “They have something other workers don't: passion and love for the team,” said the architect of the stadium Alfredo Angulo.