Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"#TackleTheRisk"
AIG Insurance
TBWA\Hakuhodo

Everyday life is full of surprises and risks. TBWA\Hakuhodo and AIG Insurance teamed up with the New Zealand National Rugby Team - the All Blacks - to protect the people of Tokyo. The film sees the All Blacks storming the streets of Tokyo, tackling stunned citizens across the city. 

Introducing #TackleTheRisk.

Within three days of the launch, the film exceeded 10 million organic views online across Facebook, YouTube and Twitter.