Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"Notfairbnb"
Solidarite Grand Froids
TBWA\Belgium

TBWA\Belgium and Solidarite Grand Froids created the campaign Notfairbnb, cleverly mimicking the look and feel of Airbnb to help raise awareness of chronic homelessness in the Belgian capital. Where on Airbnb you browse enticing images of aspirational loft conversions or plush canal-side terraces, TBWA\Belgium created Notfairbnb to instead offer visitors grimly accurate homeless sleeping options such as a soiled mattress or ‘semi private’ city bench with darkly humorous accompanying text: ‘You need to provide your own sleeping bag. Or steal the neighbors' to send a clear message.

AWARDS
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SHORTLISTS
PR | Use of Web Platforms & Apps
PROMO & ACTIVATION | Use of Digital Platforms