Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"Parking Is Not An Art"
Nissan

G1

We all face the fear of scraping or denting our cars while parking in tiny spaces. With that in mind, TBWA\G1 and Nissan launched “Parking Is Not An Art”, a European campaign for a Nissan technology that assists parking.

This campaign featured the marks left on parking garage walls from cars that have parked without Nissan’s Around View Monitor technology. What appeared to be brushwork on a canvas was actually the marks left on carpark walls from the scraping of cars.

AWARDS
-

SHORTLISTS
Cyber | Cars & Automotive Products & Services
PROMO & ACTIVATION | Cars & Automotive Products & Services