Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"Boost Your Voice"
Boost Mobile

180LA

 

A 2014 report from the Brennan Center for Justice found that minority communities suffered from a lack of voting resources and locations during elections, leading to longer wait times and inevitably, huge obstacles when it came to casting their ballots. So Boost Mobile and its agency 180LA conceived a brilliant initiative in helping these communities get their voice heard during the recent presidential race by offering up the mobile provider's retail locations as polling places on election day.

To get the word out, the brand debuted this film, "Boost Your Voice -- Equal Access for All," which documented the voting struggles of people in low income or minority neighborhoods. It also shows how Boost Mobile has started to put its idea into play at a few select locations.

AWARDS
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SHORTLISTS
CYBER | Integrated Multi-Platform Campaign (Online & Offline)
OUTDOOR | Live Advertising and Events
PR | Public Affairs & Lobbying
PROMO & ACTIVATION | Corporate Social Responsibility
PROMO & ACTIVATION | Integrated Campaign led by Promo & Activation