Tick, tock, truck. Scania has taken on the toughest challenge of them all—the race against time as devised by TBWA\Stockholm. A challenge that involved 14 trucks having to keep track of every second. Literally. At a deserted airfield in the middle of nowhere, Scania set out to create a gigantic clock made out of trucks—one that would run for 24 hours straight.
CYBER | Cars & Automotive Products & Services
PR | Events & Stunts
PROMO & ACTIVATION | Use of Ambient Media: Large Scale