Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"The Clock"
Scania Trucks

TBWA\Stockholm

Tick, tock, truck. Scania has taken on the toughest challenge of them all—the race against time as devised by TBWA\Stockholm. A challenge that involved 14 trucks having to keep track of every second. Literally. At a deserted airfield in the middle of nowhere, Scania set out to create a gigantic clock made out of trucks—one that would run for 24 hours straight. 

AWARDS
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SHORTLISTS
CYBER | Cars & Automotive Products & Services
PR | Events & Stunts
PROMO & ACTIVATION | Use of Ambient Media: Large Scale