Cannes 2017

ALL THINGS TBWA AT THE FESTIVAL OF CREATIVITY

"The First Analog Webstore"
Hornbach

HEIMAT

In a digital world, DIY and gardening stores speak one common language; products.  But where is the physical satisfaction of a DIY project? In a digital, promotion campaign HEIMAT had DIY superstar Hornbach switch its web store from digital to analog to create the first ever tangible website.

AWARDS
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SHORTLISTS
PROMO & ACTIVATION | Use of Digital Platforms